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Dolce & Gabbana Introduces $108 Dog Cologne, Sparking Controversy Among Vets and Pet Owners

In recent years, there has been a growing trend in the pet market for fragrances designed specifically for dogs. One of the latest additions to this niche market is the alcohol-free perfume for dogs called „Fefé“ by fashion house Dolce & Gabbana. While some pet owners and veterinarians have embraced this new product, others have raised concerns about the potential impact on dogs‘ sensitive sense of smell and overall health.

The perfume, priced at 99 euros for 100 milliliters, has been certified suitable for animal use and follows a Safe Pet Cosmetics protocol to ensure safety and respect for animals. According to Dolce & Gabbana, all dog owners who have used the fragrance report that it is gentle and well-accepted by their pets. Additionally, veterinarians have given their approval of the product, citing positive performance reviews.

However, not all veterinarians agree on the use of perfumes for dogs. Dogs have an incredibly heightened sense of smell, with as many as 300 million olfactory receptors compared to 6 million in humans. This superpower enables them to detect a wide range of scents, from buried explosives to diseases like cancer. Covering up their natural odors with fragrances could potentially interfere with their ability to recognize smells and could mask symptoms of underlying health issues.

Federico Coccía, a veterinarian in Rome, emphasizes the importance of dogs‘ sense of smell in their daily interactions and health. He explains that dogs use smell to recognize people and themselves, and altering this world of scents could be detrimental. Additionally, masking natural odors could make it difficult for veterinarians to diagnose certain dermatological diseases that manifest through smell.

Despite these concerns, the pet perfume market continues to grow, with a projected value of $2.26 billion by 2034. Groomers like Aliof Rilova Tano at La Boutique delle Birbe parlor in Rome are in favor of using fragrances for pets, as they believe it enhances the overall experience of pet grooming. However, there are pet owners like Francesca Castelli who feel that using perfumes on animals is an exaggerated process of humanization and prefer to avoid it.

In conclusion, while the use of dog fragrances may be a growing trend in the pet industry, it is essential for pet owners to consider the potential impact on their furry friends‘ well-being. Understanding the importance of dogs‘ sense of smell and being aware of any changes in their natural odors can help ensure their overall health and happiness. Ultimately, the decision to use pet perfumes should be made with careful consideration and consultation with a veterinarian.

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