PT ICI Paints Indonesia (AkzoNobel Decorative Paints Indonesia) has recently introduced the first Dulux Experience Store in Sumatera Utara, marking a significant milestone for the renowned paint brand. The flagship store, located at Km 12 Jalan Binjai-Medan, Deliserdang, is a collaboration with Toko Sukses Bangunan, aiming to revolutionize the way consumers shop for paint.
The Dulux Experience Store is part of Dulux’s business strategy, focusing on the concept of Show Me, Inspire Me, Demonstrate Me, and Make it Happen. Yudhy Aryanto, Country Commercial Head of PT ICI Paints Indonesia, emphasized that the store is designed to assist consumers in selecting the most suitable type and color of paint for their needs. This initiative aims to provide a unique shopping experience that goes beyond traditional retail.
During the grand opening of the Dulux Experience Store in Sumatera Utara, Yudhy expressed his appreciation to Toko Sukses Bangunan for their longstanding partnership in selling Dulux paint. The store’s launch strengthens the collaboration between the two entities and signifies the 18th Dulux Experience Store in Indonesia. This strategic move reflects the commitment of both companies to enhance the shopping experience for consumers.
The Dulux Experience Store offers a new level of inspiration and engagement for customers looking to explore the world of paint. Visitors can see, touch, and feel the application of paint on walls, allowing them to visualize the final result before making a purchase. This hands-on approach aims to add value to Toko Sukses Bangunan by attracting more customers interested in Dulux products.
Chandra, the owner of Toko Sukses Bangunan, expressed gratitude to PT ICI Paints Indonesia for choosing to partner with their store. With a wealth of experience in the building materials industry, Chandra is committed to providing high-quality products to customers. Through the first Dulux Experience Store in Sumatera, Chandra aims to offer a unique shopping experience that empowers customers to confidently realize their dream homes.
The store features a demo tools corner showcasing Dulux Aquashield, a range of waterproofing products that protect homes from water damage. Customers can witness the application of various paint finishes, including smooth and vibrant colors, to help them make informed decisions. With hundreds of interior and exterior paint colors available, the Dulux Experience Store aims to create a warm and positive atmosphere for families while ensuring comfort in daily activities at home.
In conclusion, the launch of the Dulux Experience Store in Sumatera Utara represents a significant step towards redefining the paint shopping experience. By combining innovation, inspiration, and quality products, PT ICI Paints Indonesia and Toko Sukses Bangunan are setting a new standard in the industry. Visit the Dulux Experience Store to discover a world of possibilities for your home décor needs.
