Spectrum Brands and Aperture Pet & Life Partner Introduce Exciting Opportunities for Future Aquarists

GloFish® and HelloReef Brands have joined forces to create an innovative and fully integrated GloFish® aquarium experience that aims to revolutionize the way new aquarists engage with aquatic life. This exciting partnership between Spectrum Brands Holdings, Inc. and Aperture Pet & Life brings together two industry leaders with a shared mission of making aquarium keeping accessible, enjoyable, and successful for everyone.

The collaboration between Spectrum Brands and Aperture is driven by a common goal of developing products and educational resources that not only introduce people to the world of aquatics but also ensure that both animals and humans thrive in their shared journey. The new HelloReef All-in-One 15-Gallon and 40-Gallon GloFish® aquarium kits embody this mission by combining the vibrant beauty of GloFish® fluorescent fish with the instructional expertise of HelloReef.

John Pailthorp, President-Global Pet Care at Spectrum Brands, expressed his excitement about the partnership, stating, „Our GloFish® brand has been at the forefront of making aquatics easy and exciting for customers for over 20 years. Partnering with Aperture allows us to reach a whole new audience of aquarists and ensure they are successful with fish keeping for years to come.“

The partnership will introduce three new products to the market: the HelloReef 15-Gallon All-in-One GloFish® Kit, the HelloReef 40-Gallon All-in-One GloFish® Angelfish Kit, and the GloFish® LED Blade light line based on Aperture’s popular Aquaillumination (AI) Blade. These kits are designed to provide aquarists with everything they need to create a stunning underwater world and support them on their aquatic journey.

Key features of the HelloReef All-in-One GloFish® Kits include a high-quality glass aquarium for a crystal-clear view, an optimized GloFish® and Plant LED Lighting System to enhance the vivid colors of GloFish® fluorescent fish, an advanced filtration system for optimal water quality, and easy setup and maintenance instructions for beginners. Additionally, the kits come with a complete starter kit, including water conditioner, fish food, and GloFish®-specific décor, to create a vibrant underwater landscape.

Natalie Strahan, CEO of Aperture Pet and Life, shared her enthusiasm for the partnership, stating, „Our goal is to make aquarium keeping accessible and enjoyable for everyone, and Spectrum shares this mission with us. This kit not only simplifies the process but also brings a touch of magic to any space with the enchanting glow of GloFish® fluorescent fish.“

The HelloReef All-in-One GloFish® Kits will be available for purchase on the HelloReef website and selected retail partners nationwide. This collaboration between Spectrum Brands and Aperture is set to redefine the aquarium experience for aquarists of all levels, inspiring them to dive into the world of aquatics and experience the joy of bringing aquatic life into their homes.

In conclusion, the partnership between GloFish® and HelloReef Brands represents a significant step forward in the world of aquarium keeping, offering a fully integrated and user-friendly experience for aquarists. With a focus on education, innovation, and customer success, this collaboration is poised to make a lasting impact on the aquatics industry and inspire a new generation of aquarium enthusiasts.