Spectrum Brands and Aperture Pet & Life Partner Introduce Exciting Opportunities for Future Aquarists

GloFish® and HelloReef Brands have joined forces to create an innovative and fully integrated GloFish® aquarium experience that is set to revolutionize the aquatics industry. This partnership between Spectrum Brands Holdings, Inc. and Aperture Pet & Life aims to provide new aquarists with the tools and knowledge they need to succeed on their aquatics journey.

The collaboration between Spectrum Brands and Aperture is driven by a shared goal of making aquatics accessible, enriching, and successful for both animals and humans. The new HelloReef All-in-One 15-Gallon and 40-Gallon GloFish® aquarium kits embody this mission by combining the beauty of GloFish® fluorescent fish with the instructional expertise of HelloReef.

John Pailthorp, President-Global Pet Care at Spectrum Brands, expressed excitement about the partnership, stating, „Our GloFish® brand has been at the forefront of making aquatics easy and exciting for customers for over 20 years. Partnering with Aperture allows us to reach a whole new audience of aquarists and ensure they are successful with fish keeping for years to come.“

The partnership will launch three new products: a HelloReef 15-Gallon All-in-One GloFish® Kit, a HelloReef 40-Gallon All-in-One GloFish® Angelfish Kit, and a GloFish® LED Blade light line based on Aperture’s popular Aquaillumination (AI) Blade. These kits are designed to provide a seamless and captivating experience for aquarists of all levels.

Key features of the HelloReef All-in-One GloFish® Kits include a high-quality glass aquarium, optimized GloFish® and plant LED lighting system, advanced filtration system, easy setup and maintenance, and a complete starter kit. Additionally, the kits come with an included video education portal and human support through HelloReef Connect, ensuring that customers have the resources they need to succeed.

Natalie Strahan, CEO of Aperture Pet and Life, shared her enthusiasm for the partnership, stating, „Our goal is to make aquarium keeping accessible and enjoyable for everyone, and Spectrum shares this mission with us. This kit not only simplifies the process but also brings a touch of magic to any space with the enchanting glow of GloFish® fluorescent fish.“

The HelloReef All-in-One GloFish® Kits will be available for purchase on the HelloReef website and selected retail partners nationwide. With a focus on quality, innovation, and education, this partnership between GloFish® and HelloReef is set to redefine the aquarium experience for aquarists around the world.

In conclusion, the collaboration between GloFish® and HelloReef represents a significant step forward in the aquatics industry, providing new and experienced aquarists with the tools and resources they need to succeed. By combining the beauty of GloFish® fluorescent fish with the expertise of HelloReef, these kits offer a unique and engaging aquarium experience that is sure to inspire and delight aquarists of all levels.