GloFish® and HelloReef Brands Work Together to Launch a Fully Integrated GloFish® Aquarium Experience
Spectrum Brands Holdings, Inc. (NYSE:SPB) and Aperture Pet & Life have joined forces to create an exciting partnership that aims to revolutionize the aquatics industry. The collaboration between these two industry leaders will bring a fully integrated GloFish® aquarium experience to new and experienced aquarists alike.
Spectrum Brands is a global consumer products company known for its innovative and customer-focused approach. With a strong emphasis on driving innovation and providing exceptional customer service, Spectrum Brands has established itself as a leader in the aquatics industry. Aperture Pet & Life, on the other hand, is an integrated company that houses some of the largest brands in the aquatics industry, including Bulk Reef Supply, Neptune Systems, EcoTech Marine, and AquaIllumination.
The partnership between Spectrum Brands and Aperture is centered around helping aquarists of all levels succeed on their aquatics journey. By combining the expertise of both companies, the goal is to make aquarium keeping easy, enriching, and successful for both animals and humans.
The HelloReef All-in-One 15-Gallon and 40-Gallon GloFish® aquarium kits are the first products to be launched as part of this partnership. These kits bring together the vibrant and captivating GloFish® fluorescent fish with the instructional expertise of HelloReef, creating a truly immersive and interactive aquarium experience.
John Pailthorp, President-Global Pet Care at Spectrum Brands, expressed his excitement about the partnership, stating, „Our GloFish® brand has been at the forefront of making aquatics easy and exciting for customers for over 20 years. Partnering with Aperture allows us to reach a whole new audience of aquarists and ensure they are successful with fish keeping for years to come.“
The HelloReef All-in-One GloFish® Kits come with a range of features designed to make aquarium keeping a breeze. These include high-quality glass aquariums, optimized GloFish® and plant LED lighting systems, advanced filtration systems, easy setup and maintenance, and a complete starter kit with everything needed to create a vibrant underwater landscape.
One of the key features of the kits is the HelloReef Connect online portal, which provides users with access to step-by-step interactive video series and expert assistance to help ensure customer success. This portal, along with the user-friendly components of the kits, makes setting up and maintaining the aquarium a seamless process, even for beginners.
Natalie Strahan, CEO of Aperture Pet and Life, shared her enthusiasm for the partnership, stating, „Our goal is to make aquarium keeping accessible and enjoyable for everyone, and Spectrum shares this mission with us. This kit not only simplifies the process but also brings a touch of magic to any space with the enchanting glow of GloFish® fluorescent fish.“
The HelloReef All-in-One GloFish® Kits will be available for purchase on www.helloreef.com and at selected retail partners nationwide. With the launch of these kits, aquarists can look forward to a new and exciting way to experience the beauty and wonder of GloFish® fluorescent fish in their own homes.
In conclusion, the partnership between Spectrum Brands and Aperture Pet & Life represents a significant step forward in the aquatics industry. By combining their expertise and resources, these two industry leaders are set to revolutionize the way aquarists experience and enjoy aquarium keeping. The launch of the HelloReef All-in-One GloFish® Kits marks the beginning of an exciting new chapter in the world of aquatics, one that promises to make aquarium keeping more accessible, enjoyable, and successful for all.
