Spectrum Brands Holdings, Inc. and Aperture Pet & Life have joined forces to create an exciting partnership that aims to revolutionize the aquarium experience for aquarists of all levels. The collaboration between these two industry giants brings together the innovative GloFish® brand with the expertise of HelloReef to launch a fully integrated GloFish® aquarium experience.
The partnership between Spectrum Brands and Aperture is rooted in a shared commitment to making aquatics accessible, enriching, and successful for both aquatic life and their human caretakers. By combining Spectrum Brand’s GloFish® fluorescent fish with HelloReef’s instructional expertise, the new HelloReef All-in-One 15-Gallon and 40-Gallon GloFish® aquarium kits offer a unique and interactive experience for aquarists.
John Pailthorp, President-Global Pet Care at Spectrum Brands, expressed excitement about the partnership, stating, „Our GloFish® brand has been at the forefront of making aquatics easy and exciting for customers for over 20 years. Partnering with Aperture allows us to reach a whole new audience of aquarists and ensure they are successful with fish keeping for years to come.“
The collaboration will introduce three new products to the market: the HelloReef 15-Gallon All-in-One GloFish® Kit, the HelloReef 40-Gallon All-in-One GloFish® Angelfish Kit, and a GloFish® LED Blade light line based on Aperture’s popular Aquaillumination (AI) Blade. These kits combine functionality, style, and the captivating beauty of GloFish® fluorescent fish with an interactive community and step-by-step videos to support aquarists on their journey.
The HelloReef All-in-One GloFish® Kits feature high-quality glass aquariums, optimized GloFish® and plant LED lighting systems, advanced filtration systems, and easy setup and maintenance. Each kit includes everything needed to create a stunning underwater world, including water conditioner, fish food, and GloFish®-specific décor. Additionally, the kits come with access to HelloReef Connect, an online portal and web-based app that provides interactive video series and expert assistance to ensure customer success.
Natalie Strahan, CEO of Aperture Pet and Life, expressed enthusiasm about the partnership, stating, „Our goal is to make aquarium keeping accessible and enjoyable for everyone, and Spectrum shares this mission with us. This kit not only simplifies the process but also brings a touch of magic to any space with the enchanting glow of GloFish® fluorescent fish.“
The HelloReef All-in-One GloFish® Kits will be available for purchase on the HelloReef website and selected retail partners nationwide. With a focus on innovation, education, and customer satisfaction, this partnership between Spectrum Brands and Aperture is set to redefine the aquarium experience for aquarists of all levels.
In conclusion, the collaboration between GloFish® and HelloReef represents a significant step forward in the world of aquatics, offering a fully integrated and immersive aquarium experience for enthusiasts. By combining cutting-edge technology, expert guidance, and a passion for aquatic life, this partnership is poised to inspire a new generation of aquarists and bring the joy of fishkeeping into homes around the world.
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