This Instagram filter alerts you when you are in close proximity to wild animals

The age of the selfie has brought about a surge in wildlife encounters gone wrong. Driven by a desire for the perfect shot, many tourists and photographers alike often disregard essential safety protocols when it comes to interacting with wild animals. This reckless behavior not only puts the animals at risk but also endangers the lives of those seeking that „perfect“ photo opportunity.

Jackson Hole, known for its stunning landscapes and abundant wildlife, has unfortunately become a hotspot for such incidents. Tourists getting too close to animals for that coveted photo op has become a common occurrence in this picturesque town. However, the Jackson Hole Travel and Tourism Board has taken a proactive step to address this issue by developing an Instagram filter that could potentially change the way people approach wildlife encounters.

The Instagram filter is an augmented reality tool designed to educate users about safe wildlife viewing distances. By simply opening your camera on Instagram and selecting an animal icon—such as a grizzly bear, bison, elk, moose, or black bear—and overlaying it on your camera screen, the filter will indicate if the real animal appears larger than the icon, signaling that you are too close and need to back off.

This innovative filter is a simple yet effective way to promote responsible wildlife viewing. The Board emphasizes the importance of maintaining a safe distance from wildlife, recommending a minimum of 100 yards for bears and other large carnivores, and at least 25 yards for animals like bison, elk, and moose. By using this filter, visitors can easily gauge the appropriate distance to keep from wild animals, ensuring both their safety and the well-being of the animals.

While the Instagram filter is a valuable tool in promoting responsible wildlife viewing, it is essential to remember that it is just one part of the solution. Respecting wildlife goes beyond maintaining a safe distance; it also involves understanding animal behavior, following local regulations, and minimizing the impact of human presence on the environment. The Board emphasizes the importance of limiting disturbance to wildlife, avoiding surprise encounters, and being patient and respectful when observing animals in their natural habitat.

In conclusion, the Jackson Hole Travel and Tourism Board’s Instagram filter is a step in the right direction towards promoting responsible wildlife viewing. By using this tool and following the guidelines set forth by the Board, visitors can enjoy the beauty of Jackson Hole’s wildlife while ensuring the safety and well-being of the animals that call this place home. Remember, wildlife are at home in the Tetons, and as visitors, it is our responsibility to treat them with the respect and care they deserve.