Why Hong Kong residents spoil their cats more than their children

The pet food industry in Hong Kong is experiencing a shift towards more niche products, catering to older pets or those with health problems. This change is influenced by the city’s tradition of using Chinese medicine to maintain health. Sun, a pet food manufacturer, mentioned that they have expanded their range to include unique ingredients such as lamb, venison, ostrich, Chinese edible frog, and Chinese francolin.

One of the bestselling products in this niche market is crocodile soup with chuan bei, believed to improve windpipe problems common among dogs and cats in Hong Kong. This product reflects the growing demand for specialized pet foods that address specific health issues.

According to a government survey in 2019, 9.4% of the population in Hong Kong owns either dogs or cats. The survey found that there were 103,000 cat owners in the city. Some pet owners, like Jennifer Cheung Lay-fan, go to great lengths to ensure the well-being of their pets. Cheung, a professional breeder, spends around HK$15,000 a month on her 28 cats, feeding them fresh chicken, fish maw, and bird’s nest.

Cheung’s dedication to her cats is evident in the success of her feline, Ho Choi, who has been the highest-scoring domestic cat at the Cat Fanciers‘ Association competition in Hong Kong for the past two years. Cheung’s story highlights the deep bond that pet owners in Hong Kong have with their animals, often prioritizing their pets‘ needs over other expenses.

Other pet owners, like Miyaki Ng and Fox Cheng, have also invested significant amounts in their pets, spending HK$3,000 to HK$4,000 a month on their 11 cats. They opt for pre-processed raw meat for their pets, ensuring a balanced and nutritious diet.

The increasing trend of pet ownership in Hong Kong is reflected in events like the Hong Kong Cat Expo, where Exhibition Group estimates the cat industry to be worth HK$2.2 billion per year. The expo attracted a large number of cat owners, with more than 60% of them having two or more cats. The average monthly expenditure on cats was reported to be over HK$1,889, with a significant portion of owners spending between HK$3,500 and HK$4,000 a month.

Businesses like Cheese n Dash have capitalized on this growing market by offering a variety of pet treats and supplements made from exotic ingredients like kangaroo, crocodile, and ostrich. Owner Vincent Kan noted that the cat market is less saturated than the dog market, presenting opportunities for growth and innovation in the pet food industry.

Overall, the pet industry in Hong Kong is thriving, with pet owners increasingly treating their animals as cherished family members. The demand for specialized pet products and services continues to rise, reflecting a shift towards a more holistic approach to pet care and well-being.